Push Notifications for E-commerce: Boosting Sales and Bringing Back Users

Push notifications have become an essential part of e-commerce strategies, designed not only to capture user attention but also to encourage purchases. They help bring back customers who’ve left items in their cart, announce new arrivals, and even drive regular site visits. Let’s explore how these alerts can boost sales and enhance customer loyalty.

1. Abandoned Cart Reminders: A Second Chance to Win the Customer

Statistics reveal that over 70% of users add items to their cart but don’t complete the purchase. Sometimes they simply forget or postpone it. Cart reminders provide a helpful nudge, letting customers know their selections are still waiting. To make these reminders effective, consider adding a small incentive.

Example: “You left this chic bag in your cart! Buy now and get free shipping.”

2. Limited-Time Offers and Discount Alerts

A well-timed offer can turn indecision into a purchase. Limited-time discounts, exclusive sales, or subscriber-only offers can become highly effective prompts.

Example: “24-hour sale! Get 20% off new arrivals – don’t miss out!”

Such reminders work particularly well during major shopping events, like Black Friday or Cyber Monday. Sending a timely alert can encourage users to come back and shop.

3. Personalized Recommendations Based on Interests and Purchase History

Tailored offers based on previous purchases or viewed products increase engagement. Personalized notifications with relevant suggestions encourage repeat purchases and can raise the average order value. For example, if a customer recently bought running shoes, they might appreciate recommendations for sportswear or accessories.

Example: “We know you love running! Check out our new sportswear collection.”

4. Back-in-Stock Alerts

One reason users may leave a site is an out-of-stock item. A timely alert when the item is restocked can rekindle interest while demonstrating attentiveness to the customer’s needs.

Example: “Your favorite headphones are back in stock! Get them before they’re gone.”

5. New Arrivals and Collection Updates

Alerts are perfect for keeping customers in the loop about new collections and arrivals. For fashion e-commerce, for instance, this allows users to stay current with trends and be the first to shop. Just be careful not to overwhelm users, as too many updates may lead to unsubscribing.

Example: “New arrivals for fall are here! Check out the latest trends now.”

6. Loyalty Through Notifications: Programs and Exclusive Offers for Returning Customers

Many e-commerce businesses offer discounts or points for loyal customers. Alerts about loyalty program status, points, or new benefits remind users of the value of their membership, increasing the chances they’ll return to shop.

Example: “You have 500 points waiting! Redeem them for a discount on your next purchase.”

7. Seasonal Offers and Gift Guides

Promoting seasonal sales, style guides, or gift suggestions helps draw attention during specific times of the year. For example, around holidays, notify users about gift options, or at the start of a season, suggest relevant clothing items.

Example: “Looking for a holiday gift? Check out our top picks for your loved ones!”

8. Reminders for Saved Items or Viewed Products

Sometimes users save items to their favorites but don’t follow through with a purchase. Gentle reminders about these products or notifications about discounts can spark renewed interest. This small nudge might be all they need to complete the purchase.

Example: “The jacket you liked is now on sale. Don’t miss out!”

9. Order and Delivery Status Updates

Customers appreciate updates on their orders. Notifications about an order’s progress or delivery time enhance service quality by keeping users informed about each stage of the delivery.

Example: “Your order is on its way and will be delivered tomorrow between 10 AM and 2 PM.”

10. Requesting Feedback: Encouraging Reviews

After delivery, following up with a feedback request can enhance your brand’s reputation. Reviews help other buyers make decisions, and a courteous request can encourage this action without feeling intrusive.

Example: “Thank you for your purchase! We value your opinion. Leave a review to help others with their choice.”

These strategies make push notifications a powerful tool for e-commerce. By offering smart reminders, personalized offers, and real-time updates, they can drive sales and strengthen customer loyalty, transforming casual visitors into dedicated customers.