URAN Push Notification Platform: Benefits for Business

In a highly competitive environment, it’s crucial to deliver information to customers and subscribers quickly and efficiently. Messaging solutions allow for direct engagement with users, ensuring maximum visibility for your updates.

What are Push Notifications?
They’re short messages that appear on a user’s device screen, even if they are not currently on your website. These alerts can reach both mobile devices (smartphones and tablets) and desktop computers, operating through browsers or mobile applications without requiring registration — a one-time consent to receive updates is sufficient.

How Does It Work?
The messaging process includes several key steps, from the moment the user visits your website to the completion of a campaign aimed at boosting conversions or increasing sales.

1. Collecting Subscribers
   The first step is integrating your URAN platform with your website or app. After setup, a prompt appears on your website pages, inviting users to opt in to updates. The process is simple and requires just a single click. Importantly, consent is obtained in compliance with data protection laws, such as GDPR.

An advantage here is that the opt-in process doesn’t require registration or personal data input, unlike traditional email newsletters. This significantly lowers the barrier for participation, allowing you to build a contact base faster.

2. Sending Messages
   Once you’ve built a subscriber base, you can start sending notifications. With our platform, you can:

• Create notifications manually, choosing text and images.
• Set up automated messages based on user behavior on your website (e.g., reminders for abandoned carts or alerts on discounts).
• Schedule updates for specific days or times.

The content of these alerts can vary — from simple text to rich media with images, links, and calls to action. Their interactivity allows not only for informing users but also engaging them with your brand.

3. Segmentation and Personalization
   A key feature of this communication method is audience segmentation. Different updates can be targeted to user groups based on behavior, interests, and demographics, enhancing relevance and boosting engagement.

Personalized alerts aimed at specific customer segments have a far greater impact than broad broadcasts, creating a sense of individualized approach.

4. Retargeting and Dynamic Messaging
   For maximum conversion potential, the platform offers retargeting features. This means you can re-engage users who have already interacted with your site or product. For instance, if a visitor adds an item to their cart but doesn’t complete the purchase, the system can send a reminder inviting them to return and finish the order.

Dynamic updates use real-time user behavior data. For example, if someone views a specific product category, they might receive a timely alert with relevant offers, increasing the likelihood of purchase.

5. Campaign Analysis and Optimization
   Effectiveness can be measured with built-in analytics tools. URAN’s platform enables tracking:

• Number of alerts sent
• Engagement rate (clicks on alerts)
• Conversions (completed actions, such as purchases or registrations)

This data allows a deep analysis of subscriber behavior and campaign results, helping you identify successful strategies and adjust your communications for optimal outcomes. A/B testing of messages also helps to refine elements such as titles, text, and timing.

Benefits for Business

1. High Visibility and Instant Engagement
   Messages appear directly on the user’s device screen, ensuring high visibility compared to other communication channels like email or social media. Users don’t need to open an app or site to see the alert — it’s immediately accessible.
2. Increased Interaction
   With prompt notifications, businesses can inform customers about new products, promotions, and updates right when they matter, encouraging immediate action. This approach is particularly valuable for e-commerce and service platforms where timing is key.
3. Personalization and Segmentation
   The ability to create tailored messages for different segments boosts relevance and effectiveness. When a message aligns with a user’s interests, the likelihood of response is significantly higher.
4. Retargeting to Re-engage Customers
   Reminders for those who left without completing a purchase can help win back customers. Personalized offers or discounts increase the chances of conversion and deal completion.
5. Easy Setup and Integration
   Our platform offers a simple integration process, plus campaign settings that don’t require extensive technical expertise. This makes it accessible for businesses of all types — from small startups to large corporations.
6. Cost-Effectiveness
   Compared to SMS or social media advertising, this communication channel is more economical. It requires minimal maintenance and can be effective even on a limited budget.