Cost-effectiveness
Push notifications are a relatively inexpensive marketing tool. Unlike SMS or email campaigns, many platforms offer free or low-cost solutions for sending notifications, making them an attractive option for small and medium businesses.
Direct interaction with users
Push notifications provide direct interaction with users without requiring the app or website to be opened. This is especially useful for quick notifications about discounts, new arrivals, or urgent information.
Increased conversions
Push notifications can significantly boost conversion rates by reminding users about abandoned carts, special offers, or completing registration. These reminders encourage users to return and finish their actions, which increases sales and engagement.
Instant analytics and tracking
Push notifications allow for quick analysis of their effectiveness, such as open rates (CTR), conversions, and actions taken by users after clicking. This provides the ability to instantly adjust strategies, improving campaign results based on real data.