FAQ

General Questions

What are PUSH notifications?
These are short, real-time messages sent directly to users' devices, usually through mobile apps or web browsers. They are sent by a server and appear on the user's device even if the app or website is closed.
What is the purpose of sending notifications?
The goal is to engage users by providing timely information, updates, promotions, or reminders, increasing conversions and website traffic.
What devices are supported?
Mobile phones, tablets, and desktop computers (via web browsers).
What is the difference between PUSH and SMS?
PUSH notifications are sent via the internet, while SMS is sent through cellular networks.
How do mobile PUSH notifications differ from web PUSH notifications?
Mobile PUSH notifications are sent through apps, while web PUSH notifications are sent through web browsers.
Do users need to be online to receive notifications?
Yes, the device must be connected to the internet to receive messages.
Is it necessary to install an app?
For mobile PUSH notifications, users need to install an app. For web PUSH notifications, users only need to allow notifications in the browser.
Which browsers support web PUSH notifications?
Google Chrome, Mozilla Firefox, Microsoft Edge (supported starting from the Chromium version on Windows and macOS), Safari (supported only on macOS), Opera, Brave, Samsung Internet (PUSH notification support for Android devices), Vivaldi.
Can I use the service for free?
Yes, on the Sendaro platform, you can collect subscribers and send them messages for free.

Subscription and Consent

How do users subscribe?
Users can subscribe by allowing notifications from the app or website when prompted.
Is user consent required?
Yes, users must provide consent to receive notifications.
What is the subscription rate (CR)?
The subscription rate varies but is typically 3-10% of the total website visitors.
Can users unsubscribe from notifications?
Yes, users can unsubscribe by disabling notifications in their device or browser settings.
How can businesses encourage users to subscribe?
By offering incentives such as discounts, exclusive content, or alerts about new features.
What factors influence the subscription rate (CR)?
The clarity of the subscription prompt, user experience, and the perceived value of notifications.
Can users resubscribe after unsubscribing?
Yes, users can resubscribe by changing their settings on their device or browser.
What information is collected during subscription?
Typically, only the device or browser token is collected; in some cases, user behavior data may also be collected based on settings.
Are PUSH notifications GDPR compliant?
Yes, but companies must ensure user consent is explicit and inform users about how their data is used.
Can companies force users to subscribe?
No, users must subscribe voluntarily.

Sending and Scheduling PUSH Notifications

Can notifications be scheduled?
Yes, companies can schedule notifications for specific dates and times.
What types of messages can be sent?
Updates, promotions, reminders, transactional messages, and personalized content.
Can deep-links be included?
Yes, notifications can include deep links that direct users to specific sections of the app or website.
How often should notifications be sent?
This depends on the audience and business, but it is generally recommended to send no more than 1-3 notifications per day.
Can notifications be customized for different user segments?
Yes, it is possible to segment users based on demographics, behavior, location, and other parameters.
How do geolocation PUSH notifications work?
These notifications are sent when users enter or leave specific geographic areas.
Can PUSH notifications be sent based on user actions?
Yes, trigger-based notifications can be sent based on specific user actions, such as making a purchase or registering on a website.

Engagement and Performance Metrics

What is the click-through rate (CTR)?
The average CTR is about 2-5%, but it can vary significantly.
How is campaign performance measured?
Performance is measured using metrics like delivery rate, open rate, click-through rate, and conversion rate.
What is the delivery rate?
It is the percentage of notifications successfully delivered to users' devices.
What is the conversion rate?
It is the percentage of users who performed the desired action (e.g., a purchase) after clicking on a notification.
How can companies improve the open rate?
Personalized messages, a clear call to action, and optimized send times can help improve this metric.
What factors influence the open rate?
Message relevance, timing, personalization, and the strength of the call to action (CTA).
How does the frequency of notifications affect user engagement?
Too frequent notifications can lead to user fatigue and unsubscribes, while infrequent notifications can decrease engagement.

Personalization and Segmentation

What is segmentation?
It is the process of dividing an audience into groups based on characteristics such as behavior, demographics, or location.
Why is segmentation important?
It allows companies to send more relevant and personalized messages, which increases engagement and conversions.
How can companies segment their audience?
By behavior (e.g., purchase history), location, demographic data, or app usage patterns.
What are personalized push notifications?
These are notifications tailored to individual users based on their actions or preferences.
How does geotargeting work?
Geotargeting sends notifications based on a user's real-time location, such as offering local promotions.
Can personalization improve conversion rates?
Yes, personalized notifications that match user interests typically achieve higher conversion rates.

Retargeting and Automation

What is retargeting?
It involves sending messages to users who previously interacted with an app or website but did not complete a specific action.
How does retargeting work?
Companies can send reminders or special offers to users who abandoned their carts or viewed products without making a purchase.
What are automated push notifications?
These are notifications automatically sent based on specific user actions or subscription timelines, such as sending a message immediately after subscription, after 7 days, and after 14 days.
What is a drip campaign?
A drip campaign delivers a series of automated notifications over a period of time to keep users engaged or guide them through a sales funnel.
What are the benefits of user retargeting?
Retargeting helps re-engage users by reminding them to complete actions such as purchases, thereby increasing conversion rates.
Can automated push notifications boost sales?
Yes, automated notifications, such as abandoned cart reminders or personalized offers, can directly drive sales growth.

Content and Ad Messaging

What should a push notification consist of?
A clear, concise message with a call-to-action (CTA) and possibly an image or multimedia content to enhance engagement.
How to write an effective ad?
Keep it short, clear, and action-oriented. Focus on delivering value and include a strong call-to-action. Ideally, aim for 50–90 characters to maintain brevity and clarity. Brevity is crucial as users need to quickly understand the message and decide to engage.
What is the role of a call-to-action (CTA)?
A CTA encourages users to take the desired action, such as "Buy Now," "Get Discount," or "Learn More."
Can emojis be used?
Yes, emojis can make notifications more visually appealing and engaging.
How can A/B testing improve content?
Testing different versions of headlines, text, and CTAs helps determine which messages perform better.
How to choose the right tone for messages?
The tone should align with your brand voice and resonate with your audience (e.g., formal, casual, or playful).
How to create a sense of urgency?
Use language that emphasizes time limitations, such as "Limited Time Offer" or "Only Today."

Time and Frequency

When is the best time to send a notification?
It depends on your audience's behavior, but notifications generally have higher engagement during late mornings or daytime hours.
What is the optimal frequency for sending notifications?
Companies typically start with 2-4 notifications per week and adjust frequency based on user engagement levels.
What happens if you send too many notifications?
Users may get annoyed, leading to unsubscribes and reduced reach.
What is push notification fatigue?
Fatigue occurs when users receive too many notifications and become desensitized to them, reducing engagement or causing unsubscribes.
How does the timing of notifications affect their effectiveness?
Sending notifications at inconvenient times (e.g., too early or too late) can lower open rates and miss engagement opportunities.
Should notifications be sent on weekends?
It depends on the audience and industry. Testing weekend notifications will help you determine if your users are active on those days.
How to best plan the sending of notifications?
Use analytics to determine when users are most active and schedule notifications during those periods.
How can companies account for time zones when sending notifications?
Segment users by time zone and send notifications at convenient times for each segment.